Cork City Enterprise Board is running a “Cost Effective Marketing” course. It will run on Thursday 8 November and Thursday 15 November 2012 2012, 9.30am – 5pm. Ballinlough based Councillor,  Kieran McCarthy, through his ward funds, is offering to fund three places on this course for interested persons living in the south east ward of Cork City.

This course is designed to provide participants with the knowledge and tools required to market their products/service/business more effectively. The workshop will be followed up with a one-to-one session with the trainer. During the programme participants will: Identify their target customers, differentiate their offering from the competition and determine the most appropriate marketing technique to reach these target customers, build a took kit of effective marketing tools to use in their own business, work on a sales and marketing plan for their business for the next 12-24 months. Areas covered include consumer and market research, how to reach your customers and grow sales, branding, cost-effective marketing techniques such as web, e-marketing, social networking, exhibitions, sponsorship of events, endorsements, PR and targeted advertising. For further information about Cllr McCarthy’s offer, please contact Kieran at 0876553389 (first come, first serve). Further details of this course and others are online at www.corkceb.ie