Cork City Enterprise Board is running a “Cost Effective Marketing Business Programme”. It is a full day workshop on Wednesday 23rd March, followed by a one to one session for each participant two weeks later. Cllr Kieran McCarthy, through his ward funds, is offering to fund five places on this programme for interested persons with a business up and running and provided for, in general, for those living in the south east ward of Cork City.
The programme is designed for anyone who wishes to harness more marketing tools in order to keep their business alive or to push their business forward. During the programme participants will: (1) identify their target customers, differentiate their offering from the competition and determine the most appropriate marketing technique to reach these target customers; (2) build a tool kit of effective marketing tools to use in their own business and (3) work on a sales and marketing plan for their business for the next 12-24 months. Areas covered include consumer and market research, how to reach your customers and grow sales, branding, cost-effective marketing techniques such as web, e-marketing, social networking, exhibitions, sponsorship of events, endorsements, PR and targeted advertising.
For further information about Cllr McCarthy’s offer, please contact Kieran at 0876553389 or email info@kieranmccarthy.ie (first come, first serve). Further details of this course and others are online at www.corkceb.ie
